How to Grow Your Spotify Using AI Music Videos: A Step-by-Step Guide

Growing on Spotify feels impossible when you’re starting from zero. But what if you could use AI-generated music videos to fuel a paid ad strategy that snowballs into hundreds of thousands of monthly listeners? That’s exactly what happened with LUNÈS — an artist who went from unknown to nearly 400,000 monthly listeners and over $5,000/month in streaming royalties in just two months.

Here’s the exact playbook, step by step.

Step 1: Create an AI Music Video with OneMoreShot

The foundation of this strategy is compelling visual content. You don’t need a film crew or a massive budget — you just need OneMoreShot.ai.

Upload your track, choose a visual style that matches the vibe of your song, and let the AI generate a stunning music video. Even a shorter version (30-60 seconds) works perfectly for ads — in fact, shorter clips often perform better on social media.

Pro tip: Make sure the visuals match the mood of your song. A melancholic ballad needs cinematic, atmospheric visuals. An upbeat track needs energy and movement. OneMoreShot makes this easy with its style presets.

Here’s an example of a video created for LUNÈS’ track “Hold On The Moment”:

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Step 2: Set Up a Landing Page with the Facebook Pixel

You need a landing page where your Meta Ads will drive traffic. This page should link to your song on all streaming platforms. The key here is having the Facebook Pixel installed so you can track conversions and optimize your campaigns.

Two great options:

• DistroKid HyperFollow — Free and easy. DistroKid offers a built-in landing page for every release that supports the Facebook Pixel.

• Custom landing page — Use Lovable or another AI builder to create a more polished, branded experience with better conversion tracking.

The Facebook Pixel tracking events on the DistroKid HyperFollow page for LUNÈS.

Step 3: Launch a Conversion-Optimized Meta Ads Campaign

Now it’s time to run ads. Here’s the campaign setup that worked for LUNÈS:

• Campaign objective: Leads (conversion optimization)

• Budget strategy: Campaign budget with Advantage+ enabled

• Daily budget: €50/day

• Ad creative: The AI music video from OneMoreShot

• Conversion location: Website

The key is conversion optimization — don’t just optimize for link clicks. By optimizing for conversions (people who actually click through to Spotify), Meta’s algorithm will find the people most likely to stream your music.

For LUNÈS, the total spend was around €595 (~$500), achieving a 6.05% CTR — well above average for music promotion campaigns.

Step 4: Warm Up the Spotify Algorithm (10-20K Listeners)

Here’s where the magic starts. Your Meta Ads campaign will drive targeted listeners to your track. The goal is to reach 10,000 to 20,000 monthly listeners.

Why this number? Because at this level, Spotify’s algorithm starts to recognize your music. It begins understanding who your audience is, what playlists your music fits into, and which listeners are most likely to save and repeat your tracks.

Think of it as warming up the algorithm. You’re giving Spotify enough data to work with.

💡 Key insight: The listeners you acquire through Meta Ads need to actually engage with your music — save it, add it to playlists, listen to it more than once. That’s why the music video quality matters so much. A compelling visual draws people in and makes them more likely to check out the full track on Spotify.

Step 5: Unlock Spotify Discovery Mode

Once you hit 10-20K monthly listeners, you’ll gain access to Spotify Discovery Mode — a powerful tool that boosts your music’s visibility across the platform.

Discovery Mode helps your music appear in:

• Release Radar playlists

• Discover Weekly recommendations

• Radio stations

• Autoplay queues

If your music resonates with the audience (good save rates, repeat listens, playlist adds), Discovery Mode will accelerate your growth exponentially. Spotify reports that artists using Discovery Mode see, on average, +50% in saves, +44% in user playlist adds, and +20% in follows within the first month.

Step 6: Rinse and Repeat

The strategy doesn’t stop with one single. Keep releasing music and repeat this exact process for each release:

• Create an AI music video with OneMoreShot.ai

• Set up your landing page with the Facebook Pixel

• Run a conversion-optimized Meta Ads campaign

• Let Discovery Mode amplify your reach

Each new release benefits from the audience you’ve already built. Your follower count grows, your algorithmic reach expands, and each subsequent release starts from a higher baseline.

The Results: LUNÈS After 2 Months

After just two months of following this strategy, LUNÈS achieved remarkable results:

• 396,765 monthly listeners (January 2026)

• 942,987 streams in a single month

• Over $5,000/month in streaming royalties

• Total ad investment: ~$500

That’s a return on investment that’s hard to beat in any industry, let alone music.

🎁 Bonus: Add Your Canvas & Music Video to Spotify

Don’t forget to upload your Canvas (the short looping video that plays on Spotify when someone listens to your track) and your full music video directly to Spotify.

This makes your artist profile look polished and professional, increases engagement on the platform, and signals to Spotify’s algorithm that you’re an active, serious artist. Artists with Canvas see 5% more streams on average and 145% more shares.

You can use the same content created with OneMoreShot for both your ads and your Spotify Canvas — maximum impact, minimum effort.

Start Growing Today

The barrier to creating professional music videos is gone. With OneMoreShot.ai, you can generate stunning AI music videos in minutes, not weeks. Combined with a smart Meta Ads strategy, you have everything you need to build a real audience on Spotify.

Your music deserves to be heard. Let’s make it happen.